When we think of a seduction we tend to think of someone pursuing intimacy, but what a seduction is has been destroyed by the modern take on romance, via dating apps, argues psychiatrist and life coach Dr Raj Persaud. He reveals a provocative yet frequently hilarious analysis of the latest scientific research, just what makes some people more desirable than others. The latest brain scanning studies demonstrate that the laws of attraction predict you can make anyone fall in love with you. Dr. Raj explains how ever-increasing reliance on modern tech means we are forgetting just what a seduction truly is, and once you grasp the true power of seduction, then its central place in all relationships, including in business, career, and work, becomes revealed. The same principles of how to create desire in others can be used in sales, client relationships, drumming up new business, and in motivating a workforce, as well as friendship, and getting that grumpy mother-in-law, as well as your difficult work colleague, to bend to your will. In this session, Raj will show you how creating desire predicts success from the bedroom to the boardroom.