Business Creativity
Rody Vonk
Timezone: Amsterdam (CET)
About this speaker:
Rody Vonk (1973) is an international trainer and facilitator in the field of innovation, creative thinking and design thinking. He helps organisations engage in a clear process for developing new and improving existing products, services and processes. His sessions are interactive, dynamic and focused on learning-by-doing. Rody trains and coaches employees at all levels in a variety of organisations in the Netherlands, Europe, Africa and the Middle East. He is author of the book 'Innovate: First believe, then see' (2019) and co-author of 'Online Innovation' (2021).
Recording: Yes
45 min / 15 min
Dutch, English
Key learnings:
3 characteristics of a creative mindset
Tips to make a brainstorming session much more effective
How to build support in a team and organisation for new ideas
About this leqture:
Many people relate creativity to 'fun' and artistic activities such as art or dance. But creativity is more. To keep up as an organisation in a rapidly changing world, you will have to break new ground. But how do you break free from traditional ways of doing and thinking? Why do we so quickly come up with idea killers when brainstorming new solutions? And how do you get people excited about a new idea? After all, change also evokes resistance... Rody gives you insights and some practical tips on how to use creativity effectively in a professional environment.
Over deze leqture:
Veel mensen associëren creativiteit met ‘fun’ en met artistieke activiteiten zoals kunst of dans. Maar creativiteit is meer. Om als organisatie in een snel veranderende wereld mee te kunnen blijven doen zul je nieuwe wegen moeten inslaan. Maar hoe kom je los van traditionele manieren van doen en denken? Waarom schieten we bij het bedenken van nieuwe oplossingen zo snel in de 'ja maar'-modus? En hoe maak je mensen enthousiast voor een nieuw idee? Verandering roept tenslotte ook weerstand op… Rody geeft je inzichten en enkele praktische tips voor het effectief inzetten van creativiteit in een professionele omgeving.
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